inspiration3 min read

Behind the design of 76 Dean Street

Soho House 76 Dean Street bar painted in Lick Teal 03 76 Dean Street paint

WordsMegan Lambert

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Front door of Soho House 76 Dean Street
The exterior building of Soho House 76 Dean Street

The post-war period 

After the turn of the 20th century, as Soho became the bubbling hub of London’s art and theatre scenes, followed the so-called “decades of debauchery”. These were heady years filled with the spirit of the roaring twenties and post-war joie de vivre. In 1928, aristocrat and man-about-town David Tennant founded the Gargoyle Club on the top floors of the House, where theatre and silver screen legends like Fred Astaire would rub shoulders with likes of poet Dylan Thomas.

To modern-day 

The decades of debauchery continued through to the 1950s, when the House became a favourite watering hole of acclaimed artists such as Lucian Freud and Francis Bacon. In the seventies and eighties, it had a life as a Comedy Store and live music venue. 76 Dean Street’s greatest reinvention, however, was in 2009, when it underwent a complete restoration following an almost devastating fire. And in 2015, after a painstaking refurbishment, Soho House 76 Dean Street opened. 

The design behind  76 Dean Street

In the design process, the Soho House team endeavoured to bring their iconic style to 76 Dean Street, whilst still paying homage to the building’s rich historical journey, from its most glamorous to its most industrial.

From the restored Georgian fireplace, vintage marble cladding and centuries-old wooden floorboards to the main staircase’s 18th-century mural that took more than 12 months to be restored, as much as possible has been done to preserve the building's heritage and period detailing.

Take the naval-themed murals painted by John Devoto, most likely commissioned by the original owner’s son, the eighth Earl of Abercorn, which took over a year to restore. Beyond them, works by emerging artists and mid-century furnishings are juxtaposed against the building’s unique period detailing.

In short, it’s a meeting of two worlds that draws on past influences and current design to create a space that feels inviting and lived-in, yet distinguished.

Soho House 76 Dean Street painted in Lick Teal 03 76 Dean Street paint
Soho House 76 Dean Street bar painted in Lick Teal 03 76 Dean Street
Soho House 76 Dean Street bar painted in Lick Teal 03 76 Dean Street
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