Image of a boy pouring water into a glass by charity: water

charity: water

Clean drinking water is a basic necessity, yet over 771 million people worldwide lack access to it. That’s why, as part of our commitment to giving back as we grow, we’re proud to be partnering with charity: water. Together we’re providing safe drinking water to communities around the world.

We donate 448 litres of clean water for every tin of paint you buy.

That’s enough to sustain a family for 5 days. In partnership with charity: water we’ll be funding projects across the world over the upcoming years. Each community will receive a water solution specifically designed to meet their local needs.

And by the beginning of 2023, we aim to donate enough clean drinking water to provide for entire communities.

Safe water shapes communities

Together with charity: water, improving your home can help improve a life and bring an end to the global water crisis—one tin of paint at a time. From one to another, our people-powered decorating community can help to support people and communities in need across the globe. 

  • Health

    Access to clean water changes lives. It means better sanitation and growth in local economies, particularly in rural areas and those communities worst affected by the global water crisis.

  • Education

    Less time spent collecting water means more time in school, especially for girls. They are responsible for collecting water in 8 out of 10 families. Access to clean water gives them access to education.

  • Supporting women

    Women spend 200 million hours a day collecting water, equating to 77 million working days each year. Clean water gives them this time back. It also means dignity for these women, by allowing them the freedom of time and access to clean water during their monthly period.

  • Opportunity

    Access to water makes everything grow…including local economies. Time spent in school or work, plus improved sanitation and irrigation means a healthier and more prosperous community.