Where East meets West End: a fusion of pattern at Beaverbrook Town House
Following the success of Beaverbrook’s flagship Surrey hotel, Beaverbrook Town House was opened in London’s upmarket Chelsea neigbourhood, and it has taken the capital by storm. It’s the imagined city crashpad of Lord Beaverbrook - publishing magnate and backstage politician - whose real-life country abode would have hosted world leaders, literary greats and Hollywood stars. Think of Beaverbrook Town House as a modern-day reimagining of his lordship’s colourful and decadent London life.
The creative behind the rooms is none other than award-winning interior and hotel designer, Nicola Harding. Known for creating comfortable, inviting, and atmospheric spaces, she and her team are behind that bold use of contrasting colour schemes, paired with layer upon layer of pattern.
Just off Sloane Square, Beaverbrook Town House is perfectly located for living that London high life––just as Lord Beaverbrook would have wanted it. The designer shopping of Sloane Street, the King’s Road, and good old Peter Jones are all on your doorstep. However, it’s not the shopping but the shows that are the main attraction. A patron of the arts, Lord Beaverbrook was an avid theatre-goer. The Royal Court Theatre is so close you could nip back to your room in the interval, whilst Shaftesbury Avenue and Drury Lane are a scenic (albeit forty minutes) walk past Buckingham Palace.
Behind its white Victorian façade, Beaverbrook Town House is a riot of colour. From the food to the décor, there’s a fusion of Eastern influence combined with Beaverbrook’s love of West End. Each suite is named after one of London’s most iconic theatres––The Lyceum, The Old Vic, and The Adelphi to name a few––whilst old show posters and photographs of stage legends adorn the walls.
It’s the more urbane edition of the country pile. Bobbin four-poster beds, ikat-print lamps, and vibrant upholstery (with contrasting trim to boot) all marry together with a modern, eclectic decor edge.