how to4 min read

Find your colour with a little help from Lick

Lick boxes and tins



What is a colour consultancy and why we think it’s important

At Lick, we understand that picking a colour to decorate your space can be a difficult process. And with over 7 million colours visible to the human eye, it’s easy to see why.

The typical process of picking a colour involves going to the DIY store, looking at hundreds of tiny colour chips, taking them home to ponder and ask the opinion of a trusted companion. Then you have to make ANOTHER trip to purchase paint sample pots, then back home to cover your walls in lots of paint squares. Once you’ve decided, then back AGAIN to buy your paint or wallpaper while figuring out how much you need and what finish is best for your space. Sounds like an exhausting process, right? And a quite unnecessary one too.

Lick takes you out of the boring DIY store and helps you solve all the questions you have with a modern process from the comfort of your own home. More importantly, we wanted to provide a more personal touch and a friendly face to those that find it a challenge - for what should be an otherwise enjoyable experience.

Lick Easy, instant ordering icon

Now we know that colour consultancy has been available before we arrived on the scene. However, one of the reasons we decided to offer video consultancy is that it allows customers who are not in London or the South East to get help too. Typically, the colour consultancy has been restricted to home only visits in London or the South East. We want to change that and make it more accessible to everyone across the UK.

How it works

We offer 1-on-1 virtual colour consultations from the comfort of your armchair. Whether you’re looking to just get a second opinion on a palette you have in mind, or simply don’t know where to start - our colour experts - such as Tash - are here to help you.

We have two appointment types. Decorating up to three rooms? Simply book an appointment for 30 minutes. Decorating more than three rooms? Then you can drop us an email and we’ll arrange a longer session. After the appointment is arranged you’ll receive an order confirmation email with a link to choose a date and time. You’ll just need to have access to a mobile phone with video calling, like with Whatsapp, and internet access for the colour consultancy.

The video call itself is quite informal and relaxed. We’ll ask you to show us the space and tell us a bit more about it, such as what type of property it is and what are the main accents of the rooms. Don’t be surprised when we also ask you about your personality - this is a key part in helping you pick the right colours that will match your character and taste. Our colour consultant will then introduce you to Lick and tell you a bit more about our products and mission. It’s as simple as that.

After the call, our colour consultants will tailor and prepare a presentation especially for you (let’s call it an interior design mood board), which will help you picture your future room better. They will suggest the perfect colour for your room and explain why this is the right choice for you. If you have any questions in the process or after that, they’ll be more than happy to assist with anything over chat. Remember - we’re here to help you enjoy decoration, not to struggle with it.

As Tash Bradley, our Lead Colour Specialist, says:

“If you love spending time in your space and it makes you happy, then my mission is complete.”

Portrait of Tash Bradley

Need a colour consultancy? Book a colour consultation! We’d love to see what you’ll create together! Alternatively, learn how to make a mood board and get those creative juices flowing!

If you need help understanding why some colours work well with others, read our explanation of complementary colour schemes and a full low down of the colour wheel.