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  • Textured wall decorated in Lick Purple 04 paint shade
    A pale yet playful pastel purple

    Purple 04 Matt

  • Living room decorated in Lick Purple 04 paint shade
  • Bedroom at Locke hotels decorated in Purple 04
  • Purple 04 paint shade on the wall with shadow
  • Close up of Lick tin in Purple 04 paint shade

5 stars1 review

Purple 04 Matt


Colour needn't be overkill. Just take this light purple with a twinkle, created by Yinka Ilori. A playful, calming pastel, it's linked by colour psychology to self-reflection, making it perfect for a serene space – with an imperfection-soothing matt finish.

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  • Great coverage icon

    Great coverage and easy to apply

  • Eco-friendly icon

    No harmful chemicals and eco-friendly

  • Hand holding magic wand icon

    Flawless finish with fewer coats

  • Washable icon

    Durable, multi-surface and wipeable

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Close up of Lick tin in Purple 04 paint shade

1x 2.5L tin

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2 plastic bottles removed from the ocean

Not all paints are created equally. Take ours, which combine genuine durability with washability, wipeability and a low VOC, water-based formula.

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