sustainable living5 min read

10 sustainable brands on our watch list

The Common Good Company

WordsMegan Lambert


In the consumer marketplace, it can be really difficult to separate the brands doing good from the brands claiming to do good. We are the sum of our actions, after all, so we thought we’d share 10 sustainable brands that are making big strides to change in the industry in which they operate. From reusable deodorants to an internet search engine that will plant a tree every time you look something up, these are the sustainable brands currently on our watch list.

By rotation

More than just a clothing rental app, By Rotation is a platform where you can rent, lend, buy and sell designer fashion at a fraction of the retail price. The older sister that doesn’t mind your rummaging through her closet, their motto is, “what’s mine is yours”. A community-led, eco-friendly alternative to fast fashion, there is even an option to donate proceeds from wardrobe rentals to your chosen charity.

By Rotation


With the aim to give the haircare industry a good old clean, HAIRSTORY creates small-batch products that are 100% biodegradable and free from detergents or harmful chemicals that would otherwise end up down your drain. You can choose between recyclable pouches are refillable bottles, both reducing carbon emissions by up to 76% when compared to regular plastic bottle shampoos. Plus, a portion of their profits is donated to water conservation NGOs.


The gold standard for big-brand sustainability, Patagonia received the UN Champion of the Earth award thanks to its environmental efforts and commitments to sustainability. They offer a free repairs service on almost all items and even ran a campaign recommending customers ‘Don’t Buy This Jacket’. For an in-depth look at the story behind the brand, take a read of founder Yvon Chouinard’s best-selling book, Let My People Go Surfing: The Education of a Reluctant Businessman.



Largely made from synthetic fabrics, athleisurewear is one of the biggest pollutants in the fashion industry. Not Tala. This UK-based company uses upcycled and eco-friendly materials like bamboo, wood pulp, and Q-Nova (a fabric using regenerated waste materials) to create comfortable and long-lasting athleisurewear, designed to fit every body. What’s more, their packaging is recyclable and their labels are plantable.

Who Give A Crap

Made from sustainably sourced bamboo, switching to Who Gives A Crap means one less thing to worry about flushing down your loo. Founded when owners Simon, Danny, and Jehan learned that globally over 2.4 billion people don’t have access to toilet paper (make that 2 billion, thanks to their efforts). To date, they’ve donated over £6,000,000 to charities including Water For People, Water & Sanitation for the Urban Poor, and Splash. Plus they’re the best-looking rolls of toilet paper we’ve seen to date.