people and places3 min read

Where East meets West End: a fusion of pattern at Beaverbrook Town House

Beaverbrook Townhouse

WordsMegan Lambert


Following the success of Beaverbrook’s flagship Surrey hotel, Beaverbrook Town House was opened in London’s upmarket Chelsea neigborhood and it has taken the capital by storm. It’s the imagined city crashpad of Lord Beaverbrook - publishing magnate and backstage politician - whose real-life country abode would have hosted world leaders, literary greats and Hollywood stars. Think of Beaverbrook Town House as a modern-day reimagining of his lordship’s colorful and decadent London life.

The creative behind the rooms is none other than award-winning interior and hotel designer, Nicola Harding. Known for creating comfortable, inviting, and atmospheric spaces, she and her team are behind that bold use of contrasting color schemes, paired with layer upon layer of pattern.

Just off Sloane Square, Beaverbrook Town House is perfectly located for living that London high life––just as Lord Beaverbrook would have wanted it. The designer shopping of Sloane Street, the King’s Road, and good old Peter Jones are all on your doorstep. However, it’s not the shopping but the shows that are the main attraction. A patron of the arts, Lord Beaverbrook was an avid theatre-goer. The Royal Court Theatre is so close you could nip back to your room in the interval, whilst Shaftesbury Avenue and Drury Lane are a scenic (albeit forty minutes) walk past Buckingham Palace.

Behind its white Victorian façade, Beaverbrook Town House is a riot of color. From the food to the décor, there’s a fusion of Eastern influence combined with Beaverbrook’s love of West End. Each suite is named after one of London’s most iconic theatres––The Lyceum, The Old Vic, and The Adelphi to name a few––whilst old show posters and photographs of stage legends adorn the walls.

It’s the more urbane edition of the country pile. Bobbin four-poster beds, ikat-print lamps, and vibrant upholstery (with contrasting trim to boot) all marry together with a modern, eclectic decor edge.

Old-world charm meets modern technology: a retro corded phone, Roberts radios, with sleek remote-controlled televisions that tuck into upholstered ottomans at the end of your bed. How’s that for shy-tech? Floor to ceiling French windows with Juliet balconies open up onto Sloane Square or the courtyard garden below. Mixing modern reading lamps with antique bureaux, it’s little touches like fresh flowers in every room, framed black and white photographs, Taschen coffee table books, and whisky decanters (each room has its own bar trolley) that make this hotel feel like a home. A very, very smart one. Bringing the best of all worlds under one roof, Beaverbrook’s eclectic décor is hard not to love.

Then there’s the artwork. The hotel is a treasure-trove of over 500 pieces. From 19th-century woodblock prints inspired by the magic of Mount Fuji. This style of art, known as Japonisme, was instrumental in inspiring European impressionism, and the Art Nouveau and Art Deco movements. The most famous of which has got to be The Great Wave of Kanagawa. 

The rest of the hotel is packed to the rafters with books. This, combined with the liberal use of botanical wallpaper, gives it a cozy, homely feel. Frank’s bar is full of fun serving Eastern-inspired cocktails and an inspired sushi menu.