Introducing Lick x Soho House: from House to home, with color
Introducing Lick x Soho House. Together, we’ve created an edit of eight pigment-rich, mood-boosting paint colors inspired by iconic Soho Houses around the world, to help you transform your space in the style of the bespoke aesthetics seen throughout the houses. Bringing the House to your home, with color.
Why have we joined forces?
As well as our shared passion for interiors, community is at the heart of everything we do at Lick, so teaming up with Soho House felt like the perfect fit. Combining our knowledge of all things color with Soho House’s decades of design heritage, this collection of paint colors was created to inspire spaces that make you want to get together with friends or get cozy with loved ones. To transform rooms with an unmistakable heritage feel, urban buzz or a little rural calm. You pick the mood and the Lick x Lick x Soho House palette will provide the color.
You pick the mood and the Lick x Soho House palette will provide the color.
The inspiration behind the Lick x Soho House color palette
The Houses, of course. When it comes to scouting a House location, Soho House’s number one criteria is a site of historical, local, or architectural significance. The result is a global portfolio of unparalleled cityscapes, centuries-old buildings, riverside views, and enviable coastal settings. And when it comes to choosing an interior color scheme for the Houses, Candy Murray, Soho House’s Interior Style Manager, explains;
“When our designers start to think about color they always look to the location for inspiration. We like to bring some of the outside environment into the interior spaces. Take the aqua blue walls in Brighton beach house which match the blue of Brighton’s beachfront railings, for example. Each house has its own identity, with a unique color palette that flows through the whole interior. With these carefully curated paint colors from Lick, we can now help our customers bring some of the mood and spirit of their favorite house into their own homes.”
With so many gorgeous Houses to choose from, it was no easy task to choose just eight. The Houses we’ve chosen capture the diverse and distinct personalities of Soho Houses from across the globe, inspiring us to curate a versatile palette of colors that will add style to any space. As Tash Bradley, our Director of Interior Design, says;
“The array of colors within this curated palette are individually comforting and inspiring, with each color having its own personality, just as each Soho House has its own iconic style. Beige 02 Soho Farmhouse is wonderfully soft yet simultaneously makes you feel connected to the outdoors with its rustic edge, whilst Pink 13 Nashville House draws in light and evokes a lighthearted ‘country glam’ feel, reminiscent of Nashville’s musical heritage.”