news3 min read

Lick Community: a people-powered initiative

WordsMegan Lambert


At Lick, we are committed to fostering a community that reflects the diversity of our decorators. With you, our community, at the forefront of everything we do, we want to use our platform to support the issues you care about. To give back in a meaningful way and to contribute where we can.

When it comes to supporting our diverse and inclusive community, we want to walk the walk, not just talk the talk. Whether it's celebrating decorators who are part LGBTQ+, educating ourselves on Black history or drawing awareness to mental health, we want to use our voice to speak up on the issues that matter. To provide the same support and recognition that many of us take for granted.

Our commitment

We are big believers in being the change you wish to see—at Lick, that has always been our aim: to give back as we grow. So, to kick off our ongoing commitment in style, we're excited to share the launch of #LickCommunity. 

Created so we can help support charities and organisations that do such tremendous work and give you the chance to join us too. That's why as part of our new #LickCommunity initiative, we are committing to donating to a different charity of your choosing every month. 

We are looking to you, our community, colleagues, and investors to speak up on the causes that matter to you. Plus, a chance for you to join in too. Not only will this enable us to take real action, but it will empower our community to contribute where they can, not just financially but by championing organisations that truly make a difference in people's lives. By being a part of a conversation that will bring about change. 

As a business created for and driven by you, our amazing community, we want to show our support, solidarity, and celebration towards causes that YOU care about. As a team, we remain committed to educating ourselves, listening to you and using our platform not just as a source for (albeit A+) decorating inspiration. Not just this month, but always.

#LickCommunity x Pride

With June being the launch, we are excited to kickstart this initiative with Pride. Our way of saying thank you to the LGBTQ+ members of our decorating community. You have welcomed us into your homes and let us go wild in your kitchens. So, we wanted to kick things off by donating £1000 to akt, a charity supporting LGBTQ+ people in the UK aged 16-25 who are currently homeless or living in a hostile environment.

Ensuring safe homes and employment as well as education or training, all in a welcoming and open environment, they provide LGBTQ+ individuals with a fresh start and a helping hand. Because, as they say, "no-one should have to choose between a safe home and being who they are''.

No-one should have to choose between a safe home and being who they are.