Sustainability

Cleaning up and giving back

We partnered with ‘4ocean’ to remove plastic from our oceans, and ‘One Tree Planted’ to restore our forests. As of 31st May 2021, your purchases have contributed to...

plastic removed from the ocean

equivalent to 390,182 plastic bottles

trees planted

equivalent to 101 football pitches

Reducing our environmental impact is at the forefront of what we do.

Painting the way to a greener future

All of our paint is both water-based and low VOC (volatile organic compound). This means fewer harmful chemicals and a more easily biodegradable end product.

The writing’s on the wall(paper)

All our wallpaper partners use paper sourced from sustainably managed forests.

Creating small batches, to avoid wastage, we even use excess cut-offs in the packing process, so nothing goes to waste. We make sure that our designs hang about on your wall, not the planet. 

Certified supplies

We worked hard to design gear that’s high quality, durable, and eco-friendly. All of our painting and wallpapering essentials are manufactured to the highest environmental standards from our B-certified supplier.

Beyond the box

A lot of thought went into where, how, and at what cost (to the planet) our boxes were manufactured. They can be recycled up to seven times and are 100% biodegradable.

Our eco-friendly credentials

All of our ranges are as good for the planet as they are for your walls. Here's a snapshot.

Paint
Wallpaper
Supplies
Samples
Packaging

Low VOC (volatile organic compound)

18g of plastic cleaned from oceans per tin sold

No animal testing

100% vegan

Durable & washable

Water-based

Made to order batches to reduce waste

Less travelling means a lower carbon footprint

We only work with suppliers that meet our sustainability standards and most are in Europe.

Paint
England

We work alongside a team of British chemists with a combined experience of over 90 years in their field, who’ve been manufacturing eco-friendly paint long before anyone wanted to buy it.

By producing small, made-to-order batches we avoid wastage, plus none of our paint is tested on animals.

Decorating supplies
Hanover, Germany

We’ve partnered with the first B-certified supplies company in Europe, meaning all of our painting and wallpapering essentials are manufactured to the highest environmental standards.

All our decorating supplies are either compostable, biodegradable, reusable, or recyclable.

Packaging
Lancashire, England

Our boxes are made in England by the country’s leading environmentally-friendly packaging company. Made from corrugated cardboard, they can be recycled up to seven times before being sent to the landfill.

Unbleached and unprocessed, they are 100% biodegradable and break down quickly.

Wallpaper
Lancashire, England

All of our wallpaper is FSC certified, meaning it is sustainably sourced and felled from forests around Europe.

Creating small batches, to avoid wastage, we even use excess cut-offs in the packing process, so nothing goes to waste.

Our mission

Our aim is to influence the global interiors industry’s environmental footprint for the better.

Let's shake it up and cause a stir.

2020 sustainability report

Find out more about our commitment to environmental change.

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